Home and DIY products
Reddit marketing for Home and DIY products: where to start
People who fix, build and decorate ask a lot of questions on Reddit and they love photos. A good answer with a picture of how you would do it can be worth a lot.
If you make tools, materials or home products, being the person who actually knows how to do the job is better than being the brand that wants a sale.
What your buyers are asking
These are the kinds of questions that come up again and again. Each one is a chance to be the helpful answer.
- What is the best way to fix [problem in the house]?
- What tool do I need for [job]?
- Is it worth paying for [brand]?
- How do I stop [damp, squeaks, weeds]?
- Can I do this myself or do I need a professional?
- What did you wish you had known before starting?
Where to look
- r/DIY. Projects and how-tos. Photos matter, and rules on promotion are strict.
- r/HomeImprovement. Questions from homeowners with real problems.
- r/gardening. Plant and garden questions, from beginners to experts.
- r/woodworking. Skilled hobbyists who care about tools and technique.
- Local and regional communities. Building rules and materials differ by country, so local advice often wins.
Rules change and every community is different, so read the sidebar and pinned posts before you write anything. Our guide on how to read subreddit rules shows what to check.
What tends to work
- Showing the finished job and the steps in pictures.
- Giving the honest cost and the time needed.
- Saying when a job needs a professional, even if it costs you a sale.
What to avoid
- Advice that ignores safety or local rules.
- Posting product photos without a project.
- Mentioning the brand in every reply.
An example of a good answer
Here is the kind of reply that helps. The product and company in it are made up, and the point is the shape: answer first, reasons next, a short honest note about the connection last.
Question: How do I stop a wooden gate from sagging again after I fix it?
Add a diagonal brace that runs from the bottom of the hinge side up to the top of the latch side, so the brace is in compression. Use exterior screws, not nails, and pre-drill to avoid splitting. The reason gates sag is that the hinge side carries the whole weight. I sell fixings for a living, so I have a bias, but any decent exterior screw will do the job as long as you brace it properly. The brace matters more than the brand.
Post ideas you can use
- A step-by-step project with pictures.
- A guide to choosing the right fixing or material.
- A repair that saved a customer money.
- A mistake that cost time and how to avoid it.
- A short post about when to call a professional.
How to tell if it is working
Track visits from Reddit to how-to pages and the product pages they link to. Photo-heavy posts tend to be saved and read later, so watch for traffic that arrives days after a thread. Our guide to measuring Reddit marketing results has the full setup.
Common questions
Can I post my project photos?
Usually yes, as long as it is a real project and you follow the rules. Do not use projects as ads.
How do I handle a safety concern?
Take it seriously. If someone points out an issue, check it and correct your advice.
Should I recommend my products?
Only when they are the right fit, with a plain note that you work for the brand.
Read next
- How to do customer research on Reddit (without posting anything)Reddit is a free library of what people want, hate and wish for. Here's how to use it to learn about your customers, step by step.
- How to turn Reddit threads into blog posts that people search forReddit shows you the questions people have. Here's how to turn those into useful pages on your own site, without copying anyone.
- Reddit comments vs posts: which one brings more customers?Posts get the attention, but comments often do the work. Here's how each one helps a business, with simple guidance on when to use which.
Other industries
SaaSE-commerceMobile appsDeveloper toolsMarketing agenciesFreelancers and consultantsSee all