The reredd blog
Reddit, explained.
Practical guides on getting found, trusted and recommended on Reddit and in AI search.
- Getting started
The Reddit marketing checklist: before, during and after you post
A one-page checklist you can keep next to you: set-up, rules, writing, replying and measuring. Tick through it every time.
- SEO
How to turn Reddit threads into blog posts that people search for
Reddit shows you the questions people have. Here's how to turn those into useful pages on your own site, without copying anyone.
- Strategy
Brand account or founder account: which should post on Reddit?
Should your company have its own Reddit account, or should a real person speak for it? The trade-offs, and a simple way to choose.
- Reporting
How to measure the results of Reddit marketing
A practical measurement framework for Reddit: the metrics that matter, how to set up Google Analytics and Search Console, UTM naming, and a monthly report template.
- Research
How to do customer research on Reddit (without posting anything)
Reddit is a free library of what people want, hate and wish for. Here's how to use it to learn about your customers, step by step.
- Getting started
Building a credible Reddit account that communities trust
What makes a Reddit account trusted, how to build a real contribution history, the habits moderators notice, and a 12-week plan you can follow.
- Getting started
Reddit marketing: 20 questions founders ask, answered
Plain answers to the most common questions about marketing on Reddit: rules, timing, links, results, accounts and what to do when things go wrong.
- SEO
Why Reddit threads rank on Google, and how to benefit
Why Reddit discussions appear so high in search, how to find the threads that rank for your buyers' searches, and how to add an answer that keeps working for years.
- AI search
How to check if AI tools mention your brand (a simple 30-minute audit)
A hands-on way to see what ChatGPT, Perplexity, Gemini and others say about your business, how to record it and what to do with the results.
- Troubleshooting
12 Reddit marketing mistakes small businesses make
The most common ways small businesses waste time or get banned on Reddit, and what to do instead. Plain advice from watching what goes wrong.
- AI search
Why Reddit matters for AI search (and how to show up)
How AI assistants and search engines use Reddit discussions, what generative engine optimization (GEO) means in practice, and a checklist for getting recommended.
- Getting started
What Reddit karma really means (and whether it matters for your business)
Karma explained in plain English: how it's counted, what it does and doesn't tell you, and why you shouldn't chase it.
- Strategy
How to find the right subreddits for your product
A repeatable method for mapping, scoring and shortlisting the subreddits where your buyers actually are, with a scoring sheet and real search patterns.
- Research
How to find the questions your customers ask on Reddit
A step-by-step way to find real buyer questions on Reddit, with search tricks, phrases to look for and a simple sheet to keep track.
- Getting started
How to market your product on Reddit without getting banned
A step-by-step playbook for promoting a product on Reddit: the 90/10 mindset, answer templates, disclosure, and the mistakes that get accounts removed.
- Strategy
Reddit comments vs posts: which one brings more customers?
Posts get the attention, but comments often do the work. Here's how each one helps a business, with simple guidance on when to use which.
- Troubleshooting
How to reply to negative comments on Reddit
Someone said your product is bad. Here's how to respond calmly, what to say, what not to say and when to say nothing at all.
- Getting started
How often should you post on Reddit?
There's no magic number, but there is a sensible rhythm. How much to comment, how much to post and how to pace yourself over weeks.
- Getting started
How to read subreddit rules before you post
A simple way to read a community's rules, spot the unwritten ones and decide in ten minutes whether a post is a good idea.
- Troubleshooting
What to do when your Reddit post is removed
Why Reddit posts get removed, how to check what happened, how to talk to moderators and what not to do next.
- Writing
How to write a Reddit post that doesn't read like an ad
A practical guide to writing Reddit posts people actually read: titles, openings, structure and a few before-and-after examples.
- Strategy
Reddit marketing vs Google Ads: which one should you start with?
Both can bring you customers, but they work very differently. Here is how they compare on cost, speed, trust and effort, and how to choose.