The Reddit marketing checklist: before, during and after you post

This is the page to bookmark. It’s a checklist you can run through before you start, every time you post, and once a month. Each item links to a longer guide if you want more detail.

Part 1: Set up (do this once)

Your account

• I’m using a real account with a clear profile
• My profile says who I am and who I work for
• I’ve turned on two-step login
• I’ve decided if this is a personal account, a brand account or both (which to pick)

Your plan

• I know who my buyers are and what they ask
• I’ve listed 15 to 20 questions they might type
• I’ve picked three to five communities, not thirty (how to choose)
• I’ve set aside time every week, even if it’s small

Your tracking

• Google Analytics is installed on my site
• Google Search Console is set up and my sitemap is submitted
• I’ve added a “how did you hear about us?” question to my forms
• I have a sheet to log threads, answers and results (how to measure)

Part 2: Before you join a community

• I’ve read all the written rules (how to read them)
• I’ve read the pinned posts and the wiki
• I’ve looked at Top posts of the past year and recent New posts
• I know if links and self-promotion are allowed
• I know if there’s a weekly thread for sharing projects
• I know if there are account age or karma rules
• I know the tone and how people write here

If any of these is no, wait.

Part 3: Before you write a comment

• I’ve read the whole thread, not just the title
• I know what the person is actually asking
• There isn’t already a better answer
• I really know about this

Then write:

• The answer comes first
• I explain my reasoning
• I include specifics, not general claims
• I mention downsides or limits
• If I mention my product, it truly fits, and I’ve said I work on it
• The comment is still useful if the link is removed

Part 4: Before you write a post

• I know what the reader gets out of it
• The title sounds like a person, not an ad (how to write one)
• The useful part is in the post, not behind a link
• I’ve said who I am, if it matters
• It’s written for this community, not copy-pasted
• I’ve picked the right flair
• I’ll be around for the next few hours to reply

Part 5: After you post or comment

• I replied to everyone who responded
• I thanked people who corrected me
• I stayed calm with critics (how to reply)
• I didn’t ask anyone to vote
• If it was removed, I checked the rules and asked politely (what to do)
• I logged the thread and what happened

Part 6: Every week

• I ran my searches for new questions (how to find them)
• I answered the three best ones properly
• I commented far more than I posted (why)
• I read what got replies and what got ignored
• I kept to my pace (how often)

Part 7: Every month

• I checked Google Analytics for visits from Reddit
• I checked Search Console for new queries
• I asked new customers how they found me
• I reviewed my communities. Which worked? Which didn’t?
• I re-read the rules of my main communities
• I picked three things to do next month
• I checked if AI tools mention my business (the audit)

The five rules to remember

If you forget everything else, remember these.

1. Help first. Be the useful answer.
2. Say who you are. Always.
3. Follow the rules. Every community’s, every time.
4. Never fake anything. No extra accounts, no fake votes, no pretending.
5. Be patient. It takes months, and that’s fine.

Want help?

If this feels like a lot, it is. That’s why people hire us. Book a call and we’ll look at where you are and what to do next.